King of Biblically Responsible Investing — the pioneer who proved Christians don't have to fund what violates their conscience
In 1994, Arthur Ally founded the Timothy Plan — the first ever Biblically Responsible Investing (BRI) mutual fund family. Before Ally, Christians had exactly two choices: invest in the market and ignore where their money went, or don't invest at all. He created a third option: invest according to scripture.
The Timothy Plan screens out companies involved in abortion, pornography, gambling, alcohol, tobacco, and anti-family entertainment. It was radical in 1994. Today, BRI is a multi-billion-dollar category — and Arthur Ally started it from scratch with a conviction and a prospectus.
Arthur Ally's core insight was devastatingly simple: when you invest in a company, you own part of it. If that company funds abortion, produces pornography, or profits from gambling — you are a co-owner of that activity. Your retirement account is voting with its dollars.
The Timothy Plan applies Biblical screens to every investment decision:
"If you own stock in a company, you own part of everything that company does. Christians can't just look at returns — they have to look at what they're funding."
— Arthur Ally, on the founding conviction"They said faith-based investing was a niche that would never work. We've been proving them wrong for 30 years."
— Arthur Ally, on longevity"Your portfolio is a testimony. What does yours say?"
— Arthur Ally, signature challengeWhen Arthur Ally launched the Timothy Plan in 1994, he was alone. Today, Biblically Responsible Investing is an entire category: Inspire Investing, Eventide, GuideStone, Praxis — dozens of firms now offer faith-screened investments. The total BRI market exceeds significant scale. Ally didn't just start a fund — he started a movement.
More importantly, he proved the skeptics wrong. Faith-based funds don't sacrifice returns. Over 30 years, Timothy Plan funds have provided competitive performance while maintaining strict Biblical screens. The market doesn't punish conscience — it rewards consistency.
Arthur Ally proved a simple truth: you CAN align your capital with your faith AND achieve . For 30 years, the Timothy Plan has been the reference case for every faith-driven investor who asks "can I invest without violating my conscience?"
His engagement validates the principle that Genesis embodies: capital isn't neutral. Where you put your money is a theological act. Ally built the infrastructure for Christians to invest according to their values — and the next step is building the intelligence infrastructure so they can THINK according to their values. Same thesis, different domain.
In 1994, Arthur Ally looked at his retirement account and asked a question nobody in finance was asking: "Does this honor God?" The answer was no. So he built an alternative. Thirty years later, an entire industry exists because one man refused to separate his portfolio from his prayer life.
"Your portfolio is a testimony. What does yours say?" — 30 years of proving that conscience and returns aren't opposites.