Confidential — Genesis Intelligence Brief
No. 170 — Genesis Sub-King

The Foundation Builder Who Made Planned Giving a Ministry

Loren Veldhuizen — King of the Barnabas Model

Named for Barnabas. Built Like Barnabas.

Barnabas — the "Son of Encouragement" — sold his field and laid the money at the apostles' feet. The Barnabas Foundation carries that DNA into modern planned giving. Under Loren Veldhuizen's leadership, this Christian community foundation doesn't merely process charitable transactions. It ministers to donors in the act of giving. The paperwork becomes pastoral.

From Board Co-Chair to President
1
Board Co-Chair — overseeing the foundation's governance
2
Promotion to President — called from oversight to operation
3
Strategic Leadership — transforming planned giving into ministry
4
Expansion of Services — estate planning, gift annuities, donor advising
5
Kingdom Impact — capital flowing from Midwest families to eternal purposes
The Barnabas Foundation Offering

Planned Giving

Helping donors structure gifts that maximize both charitable impact and tax efficiency across lifetimes.

Estate Planning

Walking families through the sacred work of deciding what their wealth will do after they're gone.

Gift Annuities

Charitable gift annuities that provide income to donors while funding kingdom work — generosity that gives back.

A Foundation Serving the Heartland
Illinois Indiana Iowa Michigan Wisconsin Minnesota Ohio

Serving Christian donors across the Midwest — the heartland families who built businesses, farms, and legacies and want to ensure their wealth serves the Kingdom long after they've gone to be with the Lord.

When Paperwork Becomes Worship

Planned giving isn't a financial transaction. It's a spiritual act. When a family decides where their wealth will go after they're gone, they're making a statement about what they believe matters most.

— The Barnabas Philosophy

We don't just process gifts. We walk with donors through one of the most profound decisions of their lives — deciding what their legacy will fund for generations they'll never meet.

— On Donor Service as Ministry
What Makes This Foundation Different

Ministry-First

Every interaction framed as ministry, not financial services. Donors are served, not processed. Their decisions are honored, not optimized.

Community-Rooted

Not a national brand — a Midwest institution. Built on relationships with families, churches, and communities over decades.

Holistic Planning

Estate planning, charitable giving, and spiritual discernment treated as one integrated process — not three separate services.

Generational Scope

Planning that thinks in generations, not fiscal years. Helping families build giving structures that outlive the original donors.

Accessibility

Making sophisticated planned giving accessible to families of all sizes — not just the ultra-wealthy. Democratizing kingdom stewardship.

Encouragement Culture

True to the Barnabas name — building donors up in their generosity rather than guilting or pressuring. Joy in giving.

How Planned Giving Compounds

A charitable gift annuity isn't just a financial instrument. It's a time machine — allowing today's generosity to fund tomorrow's ministry. Under Loren Veldhuizen's leadership, the Barnabas Foundation has become a compounding engine: each family served becomes a testimony that encourages the next. The model doesn't just manage assets — it multiplies willingness.

A
Donor meets with Barnabas Foundation — begins with listening, not selling
B
Values clarification — what matters most to this family eternally?
C
Vehicle design — the right instrument for their unique situation and goals
D
Implementation — precision in paperwork, warmth in process
E
Ongoing relationship — not transaction-based but lifelong partnership
The Son of Encouragement, Institutionalized

Loren Veldhuizen didn't just inherit the Barnabas Foundation — he elevated it from governance to embodiment. His promotion from board co-chair to president signals a man who doesn't merely oversee; he leads from within. Genesis sees in the Barnabas model a proof of concept: that planned giving can be ministry, that estate planning can be worship, and that the quiet work of helping Midwest families steward their legacies is as consequential as any headline-making gift. The son of encouragement, scaled to serve thousands.

Loren Veldhuizen demonstrates Living Intelligence in its most pastoral form — where the mechanics of planned giving become a ministry of encouragement, one family at a time.

carter@myday7.com